Essay about Burberry Strategic Analysis - 3193 Words

Table of Contents Executive Summary1 Strategic Review A)Strategic analysis of Burberry i. Environmental Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1-3 ii. Resources and competence analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3-4 iii. Purpose/culture/stakeholder analysis4 B) Recommendation for future development i. Three options suggested using TOWS Matrix5-6 ii. Chosen strategic option6 Appendices and Bibliography7-13 Executive Summary This report is a strategic review of Burberry PLC and analyses the Environmental factors that surround the business. It looks into Resource, competence and culture analysis. Each section analyses Burberry and critiques the models. A SWOT analysis and TOWS matrix are then formed to outline three†¦show more content†¦Burberry has many rivals and with the increased number of firms it leads to increased competition. In terms of potential entrants there is low threat as there is a high barrier of entry because of high fixed costs. In terms of substitutes Burberry has a low to medium threat as they are competing well with other substitutes such as River Island and EBay. Burberry do over rely on a few suppliers which gives these companies high power. In order to reduce power exercised by suppliers Burberry maintains close links and monitors there financial performance (Markets and Risks, 2010). Finally buyers have high power over Burberry as if most products are similar to competi tors the buyer will base purchase on price. This increases competition, resulting in lower prices and lower profitability. When using this model for analytical purposes it must be considered it is based on a classic model market and considers a static market. Todays dynamic markets ‘technological breakthroughs and dynamic market entrants can completely change business models (Dagmar Recklies, 2001) Resources and Competence analysis With reference to appendix 3 Financial Resources- In the financial year of 2009/2010 Burberry made $1,280 million in revenue and a profit of $550.7 million. Burberry are in a good financial state despite the economic downturn. The average number of ordinary shares in issue during the year 2009/2010 was 432.6 million. They have $372.6 million in fixed assetsShow MoreRelatedStrategic Analysis Burberry4740 Words   |  19 PagesBUSINESS FINANCE Strategic Development at Burberry Student Name: Madhumalesh Prakash Student ID: A4036664 Submission Date: 4th November, 2011 Intake: MBA Batch 8A Module Name: Strategic Planning Module Code: SP Assignment Title: Longitudinal Strategic Development Study Word Count: 4044 Table of Contents 1. Recent past to the present: 3 1.1. Introduction 3 1.2. Business 3 1.3. Leadership and culture at Burberry 4 1.4. Strategies deployed 4 2. The Strategic Position 6 2.1. Macro-EnvironmentRead MoreStrategic Analysis Burberry4734 Words   |  19 Pages FINANCE Strategic Development at Burberry Student Name: Madhumalesh Prakash Student ID: A4036664 Submission Date: 4th November, 2011 Intake: MBA Batch 8A Module Name: Strategic Planning Module Code: SP Assignment Title: Longitudinal Strategic Development Study Word Count: 4044 Table of Contents 1. Recent past to the present: 3 1.1. Introduction 3 1.2. Business 3 1.3. Leadership and culture at Burberry 4 1.4. Strategies deployed 4 2. The Strategic Position 6 2Read MoreMarketing Analysis : Burberry Plc1380 Words   |  6 Pagesmarket place for high-end brands. This report will analyze how Burberry PLC has become an international phenomenon and what strategies it uses to survive in such a hyper competitive market. To do this, this report will examine and highlight key areas such as the type of the brand, branding strategy, positioning of the brand, brand image Vs. the brand identity, degree of the brand loyalty and brand awareness. Also PESTLE and SWOT analysis has been given to understand the external and internal environmentRead MoreBurberry Analysis of the Competitive Environment1014 Words   |  5 PagesBurberry Analysis of the competitive environment The aim of this essay is to provide brief and structured analysis of the competitive environment of a Burberry. RENATA GECAN MILEK 19.11.2012 Professional MBA Business Core 2012-2014 Competitive Analysis and Strategy Business Core Class 3 1. Introduction The aim of this essay is to provide brief and structured analysis of the competitive environment of a Burberry. In the first part I will briefly present luxury goods sector, trends,Read MoreDeveloping A Strategy Is The Long -term Direction Of The Business1312 Words   |  6 Pages(freedman) Burberrys strategic themes are: Leveraging the franchise, intensify accessories, accelerate retail led growth, invest in underpenetrated markets and pursue operational excellence. (Burberry 2014) 2.0.1Corporate strategy â€Å"Corporate level strategy is concerned with the overall scope of an organisation and how value is added to the constituent business of the organisational whole. This includes geographical coverage, diversity of products, mergers and how resources are allocate. Burberry usedRead MoreMarketing Communications Plan For Burberry1712 Words   |  7 Pagesclear marketing plan for Burberry. Overview of Burberry Founded in 1856 in England, Burberry denotes a luxurious fashion brand operating in the fashion and clothing industry of UK. The company has been effectively catering its products to fulfil the needs of the targeted customers that have enabled it to acquire international presence as well (Burberry Website, 2014). The competitors of Burberry include Polo, Armani, Coach and Gucci. According to Morning Star (2014), Burberry has achieved massive growthRead MoreStrategic Marketing at Burberry3611 Words   |  15 Pagesplanning and developing a strategy. 3 2.1. The formation of Burberry’s new strategic business plan . 3 2.2. Business strategy, vision and mission 4 2.3.1. Successful strategy and achieving the goals based on analysis. 5 2.3.2. Vision and mission 7 2. Protect, Explore and Inspire. Burberry values. 8 3.3. Values 8 3.4. Classification of Burberry values. 8 3.5.3. Protect 8 3.5.4. Explore Read MoreSwot Analysis of Burberry3006 Words   |  13 PagesBurberry Group plc (BRBY) - Financial and Strategic SWOT Analysis Review Summary Burberry Group plc (Burberry) is into the global luxury sector. It works in the designing, marketing and sourcing of outerwear, women’s wear, men’s wear, non-apparel and children’s wear categories. It distributes through a diversified network of retail, wholesale and licensing channels worldwide. The company operates its business in three ways by region, by product and by channel. Burberry distributes its productsRead MoreBurberry Strategy2479 Words   |  10 Pagesdesigner label, Burberry GRP. In particular, the research will focus on the Strategic Business Unit of Burberry; understanding and explaining how they utilize the resources and competencies to achieve a competitive advantage. In order to do this, this paper will address on theory based from work in the areas of the ‘Resource-Based View’ and ‘Resources and Capabilities’ as well as using theoretical frameworks to give a holistic view of the strategic issues Burberry. After their reform, Burberry recoveredRead MoreBrand and Burberry Essay3346 Words   |  14 PagesSummary Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced